Great Assumptions

5 Great Assumptions

Ken Burnett is one of the Fundraising Guru’s from the UK and has travelled extensively since he published his book, ‘Relationship Fundraising’. It was not a new concept but it was published at a time when people were starting to get over-awed by technology and our profession was, to my mind, becoming overly professional and slick.

I found these the other day and thought that they may be of help to us

The Five great Assumptions that Underpin Effective Fundraising

1. Donors usually are generous caring people

2. They are intelligent and so know when they are being taken advantage of

3. They expect to be taken seriously

4. They are individuals, therefore are varied in their interests, habits and responses

5. They are most likely to respond better when they get from us what they want top receive, rather than getting from us what we want them to receive

Makes good sense doesn’t it?